Google AdWords Mastery

Master Google Ads to drive high-quality traffic, generate leads, and maximize ROI through search advertising

35+ Hours Certificate Both Modes

Course Syllabus

5 Comprehensive Modules to Master Google Ads

Module 1: Google Ads Foundation

  • Google Ads Interface Overview
  • Account Structure & Organization
  • Campaign Types & Objectives
  • Quality Score Fundamentals
  • Google Ads Policies
  • Billing & Payment Setup
  • Conversion Tracking Setup
  • Google Analytics Integration

Module 2: Keyword Research & Strategy

  • Keyword Research Tools
  • Keyword Match Types
  • Long-tail vs Short-tail Keywords
  • Negative Keywords Strategy
  • Competitor Keyword Analysis
  • Search Intent Understanding
  • Keyword Grouping
  • Bid Strategy Planning

Module 3: Ad Creation & Copywriting

  • Search Ad Creation
  • Responsive Search Ads
  • Ad Extensions Setup
  • Display Ad Creation
  • Compelling Ad Copy Writing
  • Call-to-Action Optimization
  • A/B Testing Ad Copy
  • Landing Page Alignment

Module 4: Campaign Management & Optimization

  • Bidding Strategies
  • Budget Management
  • Automated vs Manual Bidding
  • Smart Campaigns
  • Performance Monitoring
  • Quality Score Optimization
  • Campaign Scaling
  • Troubleshooting Issues

Module 5: Analytics & Advanced Strategies

  • Google Ads Reporting
  • ROI & ROAS Analysis
  • Attribution Models
  • Shopping Campaigns
  • YouTube Ads
  • Remarketing Strategies
  • Client Reporting
  • Final Project & Certification

Ready to Master Google Ads?

Drive targeted traffic and grow your business with Google advertising