Influencer Marketing

Master influencer marketing strategies to leverage partnerships and drive brand growth through authentic connections

30+ Hours Certificate Both Modes

Course Syllabus

5 Comprehensive Modules to Master Influencer Marketing

Module 1: Influencer Marketing Fundamentals

  • Influencer Marketing Overview
  • Types of Influencers
  • Micro vs Macro Influencers
  • Platform-Specific Strategies
  • Industry Trends & Statistics
  • ROI & Performance Metrics
  • Legal & Ethical Considerations
  • FTC Guidelines

Module 2: Influencer Discovery & Research

  • Influencer Research Tools
  • Audience Analysis
  • Engagement Rate Calculation
  • Authenticity Assessment
  • Fake Follower Detection
  • Brand Alignment
  • Competitor Analysis
  • Influencer Databases

Module 3: Campaign Strategy & Planning

  • Campaign Objectives Setting
  • Target Audience Definition
  • Budget Planning & Allocation
  • Content Strategy
  • Campaign Timeline
  • Creative Brief Development
  • Multi-Platform Campaigns
  • Risk Management

Module 4: Outreach & Relationship Management

  • Outreach Strategies
  • Email Templates & Scripts
  • Negotiation Techniques
  • Contract Creation
  • Payment Models
  • Relationship Building
  • Long-term Partnerships
  • Influencer Networks

Module 5: Campaign Execution & Analytics

  • Campaign Launch & Management
  • Content Approval Process
  • Performance Tracking
  • Real-time Monitoring
  • Analytics & Reporting
  • ROI Measurement
  • Campaign Optimization
  • Final Project & Certification

Ready to Master Influencer Marketing?

Build authentic partnerships and drive brand growth through influencer collaborations