Meta Ads Mastery

Master Facebook & Instagram advertising to drive targeted traffic, leads, and sales for any business

30+ Hours Certificate Both Modes

Course Syllabus

5 Comprehensive Modules to Master Meta Advertising

Module 1: Meta Ads Foundation & Setup

  • Facebook Ads Manager Overview
  • Business Manager Setup
  • Ad Account Structure
  • Pixel Installation & Setup
  • Campaign Objectives
  • Ad Policies & Guidelines
  • Payment Methods & Billing
  • Account Security

Module 2: Audience Targeting & Research

  • Core Audience Targeting
  • Custom Audiences
  • Lookalike Audiences
  • Audience Insights
  • Interest & Behavior Targeting
  • Demographic Targeting
  • Retargeting Strategies
  • Audience Overlap & Exclusions

Module 3: Ad Creation & Creative Strategy

  • Ad Formats & Placements
  • Image & Video Ad Creation
  • Carousel & Collection Ads
  • Dynamic Product Ads
  • Ad Copy Writing
  • Call-to-Action Optimization
  • Creative Testing
  • Brand Guidelines

Module 4: Campaign Optimization & Bidding

  • Bidding Strategies
  • Budget Optimization
  • Campaign Budget vs Ad Set Budget
  • Delivery Optimization
  • A/B Testing Strategies
  • Performance Monitoring
  • Scaling Successful Campaigns
  • Troubleshooting Issues

Module 5: Analytics & Advanced Strategies

  • Facebook Analytics Deep Dive
  • Conversion Tracking
  • Attribution Models
  • ROI & ROAS Calculation
  • Advanced Campaign Strategies
  • Funnel Optimization
  • Client Reporting
  • Final Project & Certification

Ready to Master Meta Ads?

Drive targeted traffic and maximize ROI with Facebook & Instagram ads