Social Media Marketing Mastery

Build powerful brand presence across all social platforms and drive engagement, leads, and sales

35+ Hours Certificate Both Modes

Course Syllabus

5 Comprehensive Modules to Master Social Media Marketing

Module 1: Social Media Strategy Foundation

  • Social Media Landscape Overview
  • Platform Selection Strategy
  • Target Audience Research
  • Competitor Analysis
  • Brand Voice & Personality
  • Content Pillars & Themes
  • Goal Setting & KPIs
  • Social Media Audit

Module 2: Content Creation & Planning

  • Content Types & Formats
  • Visual Content Creation
  • Video Content Strategy
  • Copywriting for Social Media
  • Content Calendar Planning
  • Hashtag Research & Strategy
  • User-Generated Content
  • Content Curation

Module 3: Platform-Specific Strategies

  • Facebook Marketing Strategy
  • Instagram Growth Tactics
  • LinkedIn B2B Marketing
  • Twitter Engagement
  • YouTube Channel Optimization
  • TikTok Marketing
  • Pinterest for Business
  • Emerging Platforms

Module 4: Community Management & Engagement

  • Community Building Strategies
  • Engagement Best Practices
  • Crisis Management
  • Customer Service on Social
  • Influencer Partnerships
  • Social Listening
  • Contest & Giveaway Strategies
  • Live Streaming

Module 5: Analytics & ROI Optimization

  • Social Media Analytics
  • KPI Tracking & Reporting
  • ROI Measurement
  • A/B Testing
  • Social Media Tools & Automation
  • Budget Planning & Allocation
  • Campaign Optimization
  • Final Project & Certification

Ready to Dominate Social Media?

Build your brand and grow your business across all social platforms